Virtual cable4/30/2023 ![]() In 2014 (before DirecTV was acquired by AT&T) the satellite cable name was struggling to reach a Disney content carriage agreement both companies could live with. Just a few months earlier, Charter and Disney were engaged in similarly tense negotiations. That's because consumers and investors had heard these well-publicized spats before. Those reports of an impasse largely went ignored. The two companies finally came to an agreement in the latter part of September before a blackout became necessary. ![]() AT&T wanted to retain its rights to air Disney's cable TV content - which includes entertainment from ABC, ESPN, and of course, Disney - but it wasn't thrilled with Disney's terms. In September of last year, ESPN's parent Walt Disney ( DIS -2.67%) and AT&T's ( T 0.60%) television arm were at an impasse.
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